Join us in-person or virtually for the 2020 Annual KRPA-MRPA Executive Forum. This dynamic leadership conference targets directors, assistant directors, managers and professionals in key decision making positions within public agencies in Missouri and Kansas providing parks, recreation and similar community services.

Date: September 23, 2020 9 am-3:30 pm

In-Person Location: Lenexa Community Forum
17101 West 87th Street Parkway
Lenexa, KS 66219

Topic: Crisis Communication

Guest Speaker: Richard Brundage

This year, a few special options are available. Attendees can choose between the in-person option in Lenexa or a live virtual option, and you or your agency can purchase individual registrations or take advantage of the buy 3 registrations and get 1 FREE deal.

Individual Registration Here

Buy 3, Get 1 Free Registration Here

Richard Brundage is the author of the critically acclaimed book, The Heart In Communicating, and the new Vietnam novel, The Five O’clock Follies under consideration as a motion picture.  He is one of the world’s premiere crisis communicators and media response trainers, an award-winning television director, former anchor and correspondent.  His seminar,Crisis Communications and Media Response Training for Today's Leaders, is being taught to audiences around the world.

With degrees in Biological Science, and Television Production, Brundage has more than four decades of experience in front of and behind the cameras. He regularly speaks at numerous colleges and universities and has been a guest lecturer at the Federal Emergency Management Training Center, the U.S. Army War College, the National Law Enforcement Training Center, and the prestigious National Defense University.

Brundage has been part of national network sports television teams for major sporting events around the country for NBC, CBS, ABC, ESPN, Madison Square Garden Sports, NASCAR Racing, Winston Cup Series, American League Baseball, Prime Ticket as well as MSL Soccer and NCAA basketball.

Schedule:

8:30am- 9:00am- Registration Opens for In-Person
9:00am- 9:10am- Welcome
9:10am- 10:30am Session I

Richard Brundage will pull from his stories from a lifetime in front of and behind the cameras to teach participants how to :
- Capture 87% of your audience in the first 5 seconds
- Learn how to communicating from the heart – not the head.
- The physiology of a response – body language used by the pros.
- Theme and bridging techniques to make sure your agenda is heard         
- Exercises that create image and impressions
- How to "humanize" your organization in any situation.
- The 4 Instant Lessons of any public appearance.
- The  differences between men and women communicators and the magic combination.
- How to handle confrontational interviews or audience questions.
- The 6 "C's" of professional media responding.
- The two leading character traits all people look for in a respondent.
- Pre-interview techniques to insure a good performance.    

10:30 am- 10:45 am- Morning Break

10:45 am- 12:00 pm- Session II

During this session, Brundage will teach participants:
- “Cardinal Rule” of Crisis Communications.
- "Fact Sheets"; how to write them and make sure they are used.
- The magic “12 second” window and how it works for you.
- A look at how newsrooms operate and how decisions are made.
- Differences between television, radio and newspaper interviews.
- Creating your "Image"; how and when to do it.
- Writing for the "ear" as well as the "eye".
- How to provide balance to the story - every time.
- "Practice makes perfect" exercises for the senior executive.
- How to make sure your message is clearly understood.
- 40 techniques for improving your performance in any media or public appearance
- How never to be taken "out of context" again in print, radio or television.

12:00 pm- 1:00 pm Lunch Break
Lunch is on your own for this event.

1:00 pm- 2:00 pm- Session III: "Case Study" analysis

During this session, participants will be divided into small groups and given case studies on which they will prepare responses for.  Each case study will represent a real situation, which if improperly responded to, would leave a negative impact on the organization involved.  Individual interviews will begin and will be critiqued.

2:00 pm-  2:15 pm - Afternoon Break

2:15 pm- 3:15 pm -  Session IV: "Case Studies" Continue

During this final session, the "Case Studies" continue with on-camera exercises. Video interviews are played back and critiques are given by instructor.  Concentrates on "theme building" and sound bite techniques for print, radio and television. Participants will then learn how to conduct a "News Conference", including preparing an opening statement, and fielding questions from reporters.

3:20 pm- 3:30 pm- Final Remarks