Log in
 


Marketing Workshop


Register Here



Morning Speaker:
Norberto (Rob) Ayala-Flores – President, Puente Marketing Communications, LLC

Norberto is an advertising and marketing veteran in both the general and Hispanic market arenas. He is a first-generation Latino, born and raised in western Nebraska with his 15 brothers and sisters, where he was fortunate to grow up in a vibrant bicultural community anchored by his family and his rural community. He brings a deep respect and passion for the Latino culture to his clients who engage Puente Marketing when they want to know more about connecting with the growing Latino market in the U.S. Rob founded Puente Marketing in 2003 and has worked with clients in multi-unit retail operations, pet care, financial services, telecommunications, multi-unit retail operations, healthcare insurance, health & wellness, and with a number of non-profit entities.

Rob has served as an adjunct professor for the graduate program at University of Kansas-Edwards Campus in Multicultural Marketing Communications. He has participated in a number of Professional In-Residence teaching programs for the University of Iowa, University of Nebraska, University of Missouri-Columbia, and University of Central Missouri. He is a graduate of the University of Nebraska-Lincoln and has an M.A. from Wichita State University with an emphasis in Latin American Literature and Culture.

He currently serves on the board of Resurrection Catholic School in KCK, The University of Kansas Medical Advancement Board, The University of Kansas-Edwards IMC Advisory Board, Kansas City Ad Club, The Center for Practical Bioethics and is a past Board Chair for The Nelson Atkins Museum Friends of Art Council and El Centro Inc. He and his wife Rebecca have four daughters and have lived in Kansas City, MO since 1997.



You've come up with an amazing idea for a program or event, but attendance was low. What happened? You've tried reaching different demographics in your community, and yet your program was still attended by the same people. What happened?

This year's Marketing Workshop will focus on knowing your target audience. Navigating the marketing world can seem overwhelming and daunting, but we want to help you simplify and streamline your marketing strategies for the audience that you wish to reach. Having a good marketing plan can quickly grow your programs and increase use of your parks and facilities. This workshop is sure to take your marketing efforts to the next level.


When:
August 26, 2022

Where:
Dillon Nature Center
3002 E. 30th Avenue
Hutchinson, KS

Cost:
$75

Includes:
Lunch and 0.3 CEUs

Hotel Information:
Holiday Inn Express
911 Porter Street Hutchinson, KS
*Cutoff date for group block is August 11th.
Call to reserve: (620) 259-8656
 or book here: https://bit.ly/KRPAHutchinson

Schedule:
9:00 am - 10:30 am 
Going Beyond the Numbers and Translations
Norberto (Rob) Ayala-Flores of Puente Marketing will provide an overview of the growing Hispanic market in Kansas that has increased more than 400% since 1990. Hispanics are showing dynamic growth and represent an opportunity for participants and employees for your park and recreation department. Rob will go beyond the numbers and language in this session by providing cultural relevance, connection and key insights that will benefit all.

 10:30 am - 11:30 am
Roundtables and Q&A

11:30 am - 12:30 pm
Lunch

12:30 pm -1:30 pm
 
Part 1: Marketing Your Programs
The KRPA Marketing Committee will present a step-by-step guide to creating the best programs for the audience you WANT. Learn how to target market and use practical tools for any size agency. Things like audience personas, target market creation, campaign creation and implementation, timelines and more to help save time and resources.

1:30 pm- 2:00 pm
Break

2:00 pm - 3:00 pm
Part 2: Marketing Your Programs
The KRPA Marketing Committee will present a step-by-step guide to creating the best programs for the audience you WANT. Learn how to target market and use practical tools for any size agency. Things like audience personas, target market creation, campaign creation and implementation, timelines and more to help save time and resources.


Contact
For questions or more information about upcoming workshops, please contact the KRPA office at (785) 235-6533 or jamie@krpa.org.

Powered by Wild Apricot Membership Software