Recruitment Tools for into the Parks and Recreation Profession
Who is the focus of this campaign?
The audience for this toolkit is Gen-Z (those born in the late 1990s- mid-2000s) patrons who are currently involved in your programming, potential employees or currently employed by your parks and recreation agency. By focusing on Gen-Z in your community, you are bringing awareness of the parks and recreation field to future professionals, providing valuable work experience within your parks and recreation department, and building relationships to promote skills within the field for generations to come. Additionally, by focusing on young employees, you can look for individuals who stand out in their professionalism and exhibit potential leadership skills.
How do you appeal to this audience? What do they value? Studies show that Gen Z is concerned about social change, community and making a difference. Nearly two-thirds (65%) say they want to “[make] a difference to a cause they care about” and 60% want to “personally create something world-changing.”1 When raising awareness of the profession, keep these values in mind. These individuals need to see how parks and recreation organizations make a difference in their communities. By choosing a career in parks and recreation, they will make a lasting effect on their community’s health and wellness.
Use these social media graphics to educate your community or staff about the parks and recreation profession. You can easily update these graphics with your logo and website URL. Share them on social media, inter-agency emails, or at employee orientation.
Parks and Rec: It Matters! Logo
The Parks and Recreation profession offers a variety of opportunities for employment. Positions consist of considerably more than the stereotypical jobs at a pool or gym.
Core Messaging Example
Social Media Post Ideas
Email Template to Employees
Who are the stakeholders to contact with recruitment information? Stakeholders are groups who support your
department or who are invested in the health, wellness and success of your
List of Possible Stakeholders
Email Template to Stakeholders
Easily share about the parks and recreation profession by hanging up this poster in your staff workroom, breakrooms at pools/sports facilities/rec centers, school counselor's office or wherever else is appropriate! You can update the poster with your logo and website URL.
Parks and Rec: It Matters Poster
Hand out or include this flier in emails to start the conversation about your entry-level employees and key stakeholders about the park and recreation field.
You have direct access to future park and recreation professions at your new employee orientation. The lifeguard you hire could grow into the next director of your agency.
Tips for recruitment:
Park and Recreation Professionals Day
Recruitment Toolkit PDF